Is it time to give up on Australian content?

How is the future of Australian content in film looking?

Is it time to look elsewhere and give up on it?

“There is simply very little space or time for Australian films at the cinema. They are unavailable to mass audiences: buried beneath a mountain of intensely marketed Marvel comic adaptations… This lack of accessibility contributes markedly to the widely held belief that Australian films are niche and elitist” Lauren Carroll Harris, Not a Cinema Near You: Australia’s Film Distribution Problem

“Should (film agency) Screen Australia’s website actually just be a portal to making its archive available for pay-per-view streaming? Could we have a legal file-sharing that makes Australian films accessible and available? We need to start thinking in this direction. If we’re not online, we’re just not going to exist” Harris added

“The funding of Australian content is under pressure. PwC forecasts modest compound annual growth rates (CAGR) to 2020 of -1.0 percent for free-to-air television and 6.1 percent for subscription television (including SVoD). Some content genres are feeling it more than others. In addition severe cuts to Screen Australia ($41.6 million over the next four years) and the fact the television production rebate used to encourage home-grown television projects is only half of what it is for film-makers (20 percent of qualifying expenditure for television versus 40 percent for film) create economic constraints.” Outlook, Australian Entertainment and Media 2016-2020.

In my opinion, the way Australian content is going at the moment, is it looking very bleak. There are options and avenues out there, but what do they do, how do we get audiences to watch films with Australian content?

Films such as The Great Gatsby, and Mad Max: Fury Road, are identified as Australian films, but people can’t seem to understand why that is the case?

Top Five Films of All Time

1980-2000

2001-2009

the wog boy
Nick Giannopoulos played Wog Boy, in the 2000 film of the same name

There has been much speculation that there will be a new Crocodile Dundee film released this year (2018), but this time, not with Paul Hogan as Mick Dundee.

It would be a perfect film, and in my opinion, it definitely meets the requirements, for Australian content. It would be an Australian’s dream cast, with Chris Hemsworth, Hugh Jackman and Margot Robbie.

When people saw the trailer for “Dundee: The Son of a Legend Returns Home”, and it would be good if this film came to fruition, and it definitely does represent who we are as Australians.

It has been confirmed though, that it is just an advertisement for the upcoming Superbowl, for Tourism Australia, as Paul Hogan did back in the 1980s, with “Shrimp on the Barbie”

margot robbie dundee
Australian Actress Margot Robbie along with Hugh Jackman and Chris Hemsworth, are in “Dundee, The Son of A Legend Returns Home” Promotion for the upcoming Superbowl in the US.

In conclusion, whether it is time to give up on Australin content or not, I think it is worth considering, because nothing is happening at the moment, other than the new film, the BBQ. We are just not seeing enough of it at the moment, and I think it may as well be scrapped.

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