Well we have all heard of Bollywood, the main term used for Indian film, but the African term for this is Nollywood, based from the Nigerian cinema.
Nollywood was inaugurated
It is the second largest film industry in the world, just behind India, and in front of the United States. In the 1990’s, the Nigerian film industry started booming, and now this industry that is well known all over Africa and the rest of the world.
The Nigerian film industry, produces about 50 movies per week. The revenue of Nollywood still generates an impressive $590 million annually. But I think the main difference between Bollywood, and Hollywood, is that, Nollywood films don’t get released into a cinema, and they cannot enjoy a large audience.
Last year, the Nigerian government released a first time showing of Nollywood with a $3.3 billion dollar sector, and in 2013, Nollywood produced 1844 movies.
The popularity of Nollywood has grown across the African continent. According to Nigerian film producer and financier, Yewande Sadiku, “Nollywood’s popularity across Africa and the diaspora certainly demonstrates the capacity of films to travel”. She also said, the industry is “in desperate need of a financial makeover”.
In the late 80’s and early 90’s, people were terrified of going out in public and in the streets which forced the closure of many movie theatres.
A lot of their movies came from ordinary people telling their stories. It was done, because the Nigerians were not satisfied with imports from India and the west. The stars of Nollywood are quite famous in the African continent, and the average content and productions, take approximately 10 days and cost around $15,000.
Well known Nigerian actor, Joke Silva says that “These are stories about Africa, not someone else’s.
The prospect and future of Nollywood, is looking very bright, a project, called “Nigeria at the Movies” has recently been launched in Nigeria, and it is to help establish standards, improve distribution and broaden its international appeal.
Nollywood really values its entertainment and takes it quite seriously, and why wouldn’t they considering they are the second most popular film industry in the world. The first Nollywood film was released in 1992, called “Living in Bondage”, and their most recent film was in August, called ” Diary of a Lagos girl”. Below is the trailer, to “Diary of a Lagos Girl”.
The AMAA award is the most prestigious award in Nollywood, and it stands for the African Movie Academy Award, and it was created in 2005. The award has become the most coveted award in the Nigerian film industry.
The main genres of Nigerian films are:
The Nigerian film industry is the most preferred destination for most other producing companies all over the world. Nollywood is one of the world’s youngest film industries, but it is really booming. In its first 13 years, it went from nothing to approximate earnings of $200 million a year.
I believe that it is different, but not all things are the same, and before the lecture on this topic, I had never heard of Nollywood, but as the saying goes “you learn new things all the time”, and I think Nollywood will become more successful leading into the future.