BCM111 First Blog Topic: GLOBALISATION

“Think local and act global. Think local, as people need to be rooted in their identity, in their interests and in their institutions of political representation. But act global, via the Internet, connectivity, media politics and international competitiveness, as the powers that be inhabit the global space.” – Manuel Castells, Challenges of Globalisation, 2001

I have decided to blog about Globalisation, the topic of the Week 2 Lecture in BCM111.

Some definitions of Globalisation

  1. The act of globalising, or extending to other or all parts of the world, Globalisation of manufacturing
  2. Worldwide integration and development. Globalisation has resulted in the loss of some individual cultural identities.

It is the free movement of goods, services and people across the world in a seamless and integrated manner. It is grounded in the theory of comparative advantage which states that countries that are good at producing a particular good, which makes it better off to export from countries that are less efficient at producing than good.

Globalisation is shaped by economic, political and military interests. In the communication part, globalisation has the following qualities:

  • Instantaneity
  • Interconnectedness
  • Interdependence

What exactly is Globalisation?

  • Accountability
  • Terrorism
  • Shrinking World
  • Free Trade
  • Culture
  • Capitalism
  • Environment
  • Equality/Inequality
  • Poverty
  • Growth
  • Brands
  • Outsourcing
  • Trade versus Aid
  • Recognition
  • Communication
  • Integration of Economies
  • Technology- The Internet


Globalisation refers to an internation community influenced by technological development and economic, political and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness and the virtually instantaneous exchange of information.

Marshall McLuhan’s view

Marshall McLuhan’s phrase, ‘The Global Village’ suggests people of the world can be brought closer together by globalisation in communication. Globalisation is seen as an agent and form of empowerment, education, democracy and equality. Global communication means that we can see what is happening across the globe.

We need to recognise how important Globalisation really is. Countries like India, China & Brazil have been thriving on economies in the past 24 months. In all these three countries, there are roughly two billion people that live in each of them.

Benefits of Globalisation

” A close look at Globalisation reveals a major positive force which provides key contributions to global progress and prosperity. During the past decades, globalisation has, raised productivity, and employment, helped lift millions out of poverty; revolutionised communications; fostered competition; boosted global economic growth and interdepencies through trade and FDI flows; and facilitated scientific discoveries which will help us lead longer and healthier lives”.- Angel Gurria, Secretary General of the OECD, Reaping Benefits of Globalisation: The Importance of Public Policies, 2007.

Its a term that has become useful since the 1980’s which describes the movement of people, knowledge and ideas, and goods and money across national borders that has led to increased interconnectedness among the world’s populations, economically, poltically, socially and culturally.

Some of the Positives to take out of globalisation today would be:

  1. Sony
  2. Bonds
  3. Lego
  4. Windows
  5. Warner Bros
  6. Game Stop
  7. iTunes
  8. & Disney

    One of the Positives of Globalisation. Disney. Seen here, is the cast of Lab Rats, one of their top shows. (L to R, Tyrel Jackson Williams as Leo Dooley, Kelli Berglund as Bree Davenport, Spencer Boldman as Adam Davenport, Billy Unger as Chase Davenport)

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