BCM110- Does it matter who owns the media? (24th March 2015)

From Lecture- Tuesday 24th March 2015.

Today we talked about who owns the media in Australia.

Here are some of the big names in Australian media.

  • Bruce Gordon
  • Kerry Stokes
  • Gina Rhineheart
  • Rupert Murdoch

We also found out who owns what company.

  1. The Illawarra Mercury is owned by Fairfax
  2. WIN TV is owned by WIN Media, Wollongong
  3. Triple JJJ is owned by the ABC
  4. Domain.com.au is owned by Fairfax
  5. 2UE is owned by Fairfzx
  6. Facebook is owned by Mark Zuckerberg
  7. The Satellite Television Asian Region (Star TV) is owned by MasTec, Inc.
  8. MySpace is owned by NewsCorp
  9. The Australian is owned by NewsCorp
  10. WordPress is owned by Automatic.

So to the question, why does it matter who owns the media?

The answer is the ownership of a media outlet/company always influences its reporting and news coverage. We also know that the ABC is the least commercial channel and mostly government.

We are also only exposed to the ideology of the owner of the media. It creates distrust and fear in the power above, people don’t know and are unsure who to believe. We also know Mark Zuckerberg was the founder and creator of Facebook, and it has over 2 million users.

Pretty good for a man from Harvard University and launching it whilst in the middle of his university studies. In 2010, there was a movie released about Facebook, called ‘The Social Network’, where Zuckerberg was played by Jesse Eisenberg and it shows the rise of Facebook over the years.

Also as we know the media influences the audience, filters view and content and becomes the ‘truth’.

Increased Media Control Individuals push back and make their own sources. e.g Russell Brand video from last week’s lecture.

Who owns the media you use?

Well I use quite a bit of media, mainly I use Youtube, Spotify and Facebook. Well as mentioned above, we know Facebook was created and is owned by Mark Zuckerberg. Spotify is a music application where you can pick any song you like and then you can make your own playlists of your favourite songs, e.g put Taylor Swift songs together, etc.

Spotify was developed in 2006, in Stockholm, Sweden and the company was founded by Daniel Ek, who is the former CTO of Stardoll and Martin Lorentzon, who was co-founder of TradeDoubler.

Youtube, is owned by the Parent Organisation, Google. It was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all previously employees of PayPal. As we know YouTube is a video site/app that can be used to watch vieos of your choice and you can even watch some of your favorite TV shows, and watch music videos as well. It was launched in 2006, and is going very well in the present day. The slogan of Youtube is Broadcast Yourself, where you can make your own videos and post it to YouTube for the world to see, and who knows you may get over a billion hits.


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